Field Goods Diet Study
FIELD GOODS DIET STUDY
Field Goods Subscribers Eat Healthier
Performed under the direction of
Dr. Rayane AbuSabha, Associate Professor of Nutrition Science and Dietetics Program Director
The Sage Colleges, Troy, NY.
Significant Findings
Maintaining a healthy diet is one of the most critical and cost effective ways to improve health and reduce costs of illness. Numerous respected research studies have demonstrated that a diet rich in vegetables and fruits can lower blood pressure, reduce risk of heart disease and stroke, prevent some types of cancer, lower risk of eye and digestive problems, and have a positive effect upon blood sugar.[i] In addition, diets rich in foods containing fiber may reduce the risk of obesity and type 2 diabetes.[ii]
A research team at Sage University studied whether a Field Goods subscription to a weekly delivery of local produce has a statistically significant positive impact on maintaining a healthy diet. Field Goods offers a convenient and money-saving service that guarantees year-round a wide variety of high-quality fruits and vegetables and information on how to use them.
- Eating healthier: After just 3 months, about 40% of Field Goods subscribers report that they are eating healthier and eating more vegetables than before they joined Field Goods.
- Eating more servings of vegetables: After joining Field Goods, weekly subscribers reported that the total servings of vegetables they ate increased 10% to 55 servings of vegetables per week. By way of comparison, the CDC reports that national average consumption of vegetables is 11.2 times per week and the Harvard Nurses Health Study showed that people who averaged 56 or more servings a week of fruits and vegetables were 30 percent less likely to have had a heart attack or stroke. Individuals who ate more than 35 servings of fruits and vegetables per week had roughly a 20 percent lower risk of coronary heart disease and stroke. [iii] [iv]
- Eating a greater variety: No single fruit or vegetable provides all of the nutrients you need to be healthy. The key lies in the variety of different vegetables and fruits that you eat.[v] Field Goods subscribers increased the variety of the types of vegetables they ate, adding on average two new vegetable categories to their diet.
- Happier with diet: After subscribing for just 3 months, the percentage of subscribers extremely satisfied or very satisfied with the quality of their diet, particularly with the amount of vegetables, increased by almost 50%
- Happier with family’s diet: For subscribers with children, Field Goods shows a significant increase in satisfaction with the quality of their family’s diet. When first surveyed 84% of respondents felt their family’s diet needed improvement after just 3 months this dropped by over 20%.
- Fewer trips to the grocery store: Regular Field Goods subscribers are able to eliminate about 1 trip to the grocery store per month.
- Spent less on food: Regular Field Goods subscribers spend $20 per month less on groceries (this includes the cost of the Field Goods subscription).
The purpose of the study was to assess the impact of a Field Goods subscription on fruit and vegetable intake, frequency of grocery store shopping, and money spent at the grocery store. Subscribers completed a survey prior to receiving their first Field Goods bag and again approximately three months after their first Field Goods purchase. A total of 367 new Field Goods subscribers completed the study from April 2104 to November 2014.
Thank you to all who have participated in this survey and for helping me and my students to promote the benefits of services such as Field Goods that help our health and our local farmers. I do hope that you thoroughly enjoy your Field Goods subscription as I have been enjoying it for the past year. Dr. Rayane AbuSabha, Sage professor.
References
[i] Harvard School of Public Health. The Nutrition Source: Vegetables and Fruits. http://www.hsph.harvard.edu/nutritionsource/what-should-you-eat/vegetables-and-fruits/
[ii] USDA. ChooseMyPlate.gov.: Why is it important to Eat Vegetables. http://www.choosemyplate.gov/food-groups/vegetables-why.html
[iii] Center for Disease Control. State Indicator Report on Fruits and Vegetables 2013. http://www.cdc.gov/nutrition/downloads/State-Indicator-Report-Fruits-Vegetables-2013.pdf
[iv] Harvard School of Public Health. The Nutrition Source: Vegetables and Fruits: Get Plenty Every Day. http://www.hsph.harvard.edu/nutritionsource/vegetables-full-story/ . Summary discussion of the Harvard-based Nurses’ Health Study and Health Professionals Follow-up Study that included almost 110,000 men and women whose health and dietary habits were followed for 14 years.
[v] Harvard School of Public Health. The Nutrition Source: Vegetables and Fruits: Get Plenty Every Day. http://www.hsph.harvard.edu/nutritionsource/vegetables-full-story/ . Summary discussion of the Harvard-based Nurses’ Health Study and Health Professionals Follow-up Study that included almost 110,000 men and women whose health and dietary habits were followed for 14 years.